Insights

Occasional perspectives, explanations, and reflections on the type of work we do, written to clarify thinking rather than to generate noise.

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The questions worth asking before starting a project

A short introduction that frames the topic and makes it clear who this is for, without promising outcomes or overselling relevance.

A short conversation can help clarify whether it’s relevant to your situation, or whether a different approach would make more sense.

A considered, conversation-led approach to thoughtful work.